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About the future development of Internet industry.The Investment Value of Internet ETF(SH513050)The Investment Value of Internet ETF(SH513050)

5. Investment strategy1. Industry changes and steady-state patternIn the era of video internet, the traffic pattern has stabilized, and the "borderless" extension can finally be realized in commercial realization. Most of the traditional Internet giants are gradually being shot to death on the beach, because under the steady state of traffic competition, video Internet players have enough time to calmly build a commercial realization superstructure. In this process, the front waves of the internet have a poor sense of body, but the back waves have more opportunities.

From Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.In the era of video internet, the traffic pattern has stabilized, and the "borderless" extension can finally be realized in commercial realization. Most of the traditional Internet giants are gradually being shot to death on the beach, because under the steady state of traffic competition, video Internet players have enough time to calmly build a commercial realization superstructure. In this process, the front waves of the internet have a poor sense of body, but the back waves have more opportunities.3. Changes in policy and market environment